Saturday, December 4, 2010

Breakfast Cereal Music

Talk about 70s bubblegum music that is in desperate need of a remastered release on CD... Introducing the Sugar Bears! I found out about this “band” while reading the Bubblegum Music Is the Naked Truth book. Bubblegum historian Bill Pitzonka has stated that along with Lancelot Link & the Evolution Revolution's album, Presenting the Sugar Bears is one the best bubblegum full-lengths ever released.

Songs by the the Sugar Bears were used to lure people to buy breakfast cereals (the songs were also released as a “real” album on Big Tree label). The material was recorded by faceless session musicians (including young Kim Carnes). The result: music that is so melodic, warm and gentle that it is easily among the most charming music made in the whole of 1970s. Bubblegum at its best, indeed – and rarest.

If there still was a chance to get music like that from cereal boxes, I would probably be constantly patrolling near the cereal section at the local supermarket. Getting music like this from a cereal box... That would be the best cereal box ever, regardless of what the cereals tasted like.

If this album was released on CD, I would buy two copies. It is SO good music. Why won't they release stuff like this? I mean, considerably more mediocre stuff is being rereleased all the time... Who should I contact to get it released? And would it really be of any assistance...

Happiness Train
You Are the One
Feather Balloon
Love, You've Been a Long Time Coming

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